Articles: how to connect shopify to google merchant center

how to connect shopify to google merchant center

Connecting your Shopify store to Google Merchant Center allows you to sync your product catalog, run shopping ads, and improve visibility in Google search results. Here's a step-by-step guide:

1. Prerequisites

A Shopify store with products listed.
A Google Merchant Center account. Create one here.
A Google Ads account (if you plan to run shopping ads).

2. Install the Google & YouTube App in Shopify

Shopify offers an integration app to connect with Google Merchant Center easily:

Go to your Shopify admin panel.
Navigate to Apps > Shopify App Store.
Search for the Google & YouTube app by Shopify.
Install the app and connect it to your Shopify store.

3. Set Up the Google & YouTube App

Open the Google & YouTube app in Shopify.
Click Connect Google Account and sign in with your Google account.
Select your Merchant Center account (or create one if you don’t have one).
Choose your target country and language.
Link your Google Ads account (optional but recommended for ads).

4. Sync Shopify Products with Google Merchant Center

In the app settings, map your Shopify products to Google's product categories.
Add required information for each product (e.g., GTIN, MPN, or brand).
Ensure that your product data complies with Google's product feed specifications.

The app will automatically submit your product data to Google Merchant Center.

5. Verify and Claim Your Website

To verify your Shopify store and claim it in Google Merchant Center:

Go to your Google Merchant Center account.
Navigate to Settings > Business Information > Website.
Enter your Shopify store URL.
Choose the HTML tag verification method.
Copy the HTML meta tag.
Paste it into Shopify under Online Store > Themes > Edit Code >
```
theme.liquid
```
(in the
```
<head>
```
section).
Save and click Verify in Merchant Center.

6. Set Up Shipping and Tax Information

In Google Merchant Center:

Navigate to Shipping & returns and set up your shipping rates to match your Shopify store.
Add your tax settings (if applicable).

7. Review and Resolve Issues

Check the Diagnostics tab in Google Merchant Center to review product approval status.
Resolve any flagged issues (e.g., missing attributes or policy violations).

8. Optional: Run Google Shopping Ads

To create Google Shopping campaigns:

Go to your Google Ads account.
Create a new campaign and select Shopping.
Choose your linked Merchant Center account and configure the campaign settings.

Tips for a Smooth Integration

Ensure all product details (titles, descriptions, images) meet Google's requirements.
Regularly update your product feed in Shopify to reflect inventory changes.

caa November 23 2024 4 reads 0 comments Print

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